Previous projects / Storytelling practice
My Habitat Products: communication systems, built from scratch
A fortnightly newsletter to 600+ subscribers, and a social media process the owner now runs herself.
The situation
Kim Sloan had wanted to start a newsletter for years. Her eco-friendly homecare brand already had 600+ subscribers, and no system for talking to them.
What I did
I built her communication systems from the ground up. We launched a fortnightly Mailchimp newsletter, including the edition marking ten years in business, co-designed a social media process, and restructured her messaging.
What changed
Kim now runs the social media process herself. Website and store traffic grew, and so did digital sales.
From the start, he just got me. He understands the story I want to tell, brings clarity to my ideas, and presents clear pathways to reach my audience.
More work
Learning design
Social enterprise case studies for university students
What is your story already telling your customers?
Ninety minutes, recorded. You leave with your field notes: one page on what your story is saying now, and what it could say.